Establish the starting point
Review net revenue, margin, first-to-second purchase timing, current flows, permissions, and eligible audiences. Choose two changes and write down how we will evaluate them.
One baseline briefShopify + Klaviyo / Candles & home fragranceThe first order
The first order
is a beginning.
Earn the next one.
A 60-day Repeat Purchase Pilot for brands selling candles, diffusers, and home fragrance. Improve two customer journeys around your actual buying cycle, with clear approvals and a useful decision at the end.
Founding program · Start dates depend on fit, access, and delivery capacity.
Timing from your customers.
Decisions from your economics.
We start with how your products are used, when customers actually reorder, and where existing messages overlap. Replenishment and first-to-second purchase journeys are candidates; the review determines the two changes worth making.
Klaviyo remains your email platform. RepeatOak provides the scoped review, implementation, approval record, and interpretation. You retain your accounts, approved copy, and configuration notes.
What you receive
A scope you can inspect.
The written agreement names the two journeys, deliverables, approvals, and start date before any payment or campaign change.
- 01
One Shopify store and one existing Klaviyo account, with a US-focused audience and USD reporting.
- 02
A baseline and product-cycle review, followed by two named journey improvements.
- 03
Up to four emails total, using your existing brand assets and template; one consolidated revision round per journey.
- 04
Audience, suppression, purchase-exit, overlap, links, and mobile checks before you approve activation.
- 05
An agreed measurement plan, two review meetings, and a final continue, adjust, or stop recommendation.
- 06
A handoff of approved copy, configuration notes, test evidence, and reporting definitions in your own accounts.
The working sequence
Know what happens next.
The schedule begins after agreed access, inputs, and kickoff. Merchant approvals or data delays can change dates; we never shorten an observation window to manufacture a result.
Build and approve
Prepare the agreed copy and configuration in your existing tools. Test the launch controls. You approve the audiences, messages, timing, and any incentive before activation.
Two journey change sheetsObserve without moving the goalposts
Check delivery and customer signals, log changes, and keep the agreed comparison window. Pause when agreed safeguards fail. Limited data is reported as limited data.
A monitoring and decision logDecide what earned its place
Review what shipped, what the evidence supports, and what it cost. Recommend continuing, adjusting, or stopping. A longer repurchase cycle can require observation beyond the pilot.
One decision report and handoffWhat success meansUseful work.
Useful work.
Credible evidence.
Delivery: agreed changes completed, tested, approved, and documented.
Customer outcomes: first-to-second purchase behavior over a defined window, with cohort size and maturity disclosed. Returning-customer order share is a separate metric.
Economics: contribution after relevant costs, with attribution separated from evidence of causation. A defensible comparison may require more time or participants; “inconclusive” is a valid result.
This is a new founding program. We are building our track record and do not present sample data as customer proof.
Before you commitDoes the pilot
Does the pilot
fit your store?
Check your starting point and the cost hurdle. This is a planning screen, not an application approval or a forecast.
An honest starting point
Make the economics visible.
See the contribution required to cover a pilot, flag an unsuitable setup, and identify what still needs a conversation.
- Use one completed month.
- Check your actual product buying cycle.
- Agree on the evidence needed before starting.
No readiness score, promised lift, or automatic acceptance.
Before we start.
Do you replace Klaviyo?+
No. We work in your existing Shopify and Klaviyo accounts with approved access. RepeatOak’s workspace stores aggregate baselines and review notes; live integrations, campaign sending, and billing are not built into it.
What if my product takes longer than 60 days to repurchase?+
We use historical buying-cycle evidence to choose a suitable objective and observation window. We will not promise measurable repeat-purchase lift inside a window that cannot capture it.
Do I need to share a customer list to apply?+
No. The initial conversation uses aggregate figures and public store information. Any later account access and data handling are agreed separately, with the minimum access needed for the work.
How do I know the pilot is right for me?+
The initial focus is US-focused candle and home-fragrance brands already using Shopify and Klaviyo, with an eligible first-party audience. Roughly 500–5,000 monthly orders is a screening hypothesis, not proof of statistical power. The fit check starts a conversation.
What happens after day 60?+
You receive the decision report and handoff. A follow-on service requires a new written agreement. Nothing renews automatically.